Meet our Founder
Reclaim Yourself is a certified B Corp
We’re proud to be part of a global community of businesses that balance profit with purpose, meeting the highest standards of social and environmental responsibility.
Our purpose is simple: every guest should leave our retreats feeling physically and mentally better.
In 2023, we became a Certified B Corp, joining a select group of wellness travel companies worldwide leading the way in positive-impact travel.
Meet Jools Sampson, founder & owner
Reclaim Yourself was founded in 2005 by me, Jools! I design and direct all of our yoga retreats and wellness adventures.
I have a passion for creating sustainable wellness travel experiences, collaborating with exceptional local teams, and seeking out extraordinary destinations. I am particularly drawn to less-explored places where beauty and wild nature make the soul sing.
With over 25 years of international experience and more than 20 years of running retreats, I have led over 200 retreats in various countries worldwide.
What do I do?
Behind each retreat is a creative fusion (and a lot of hard work) by our retreat teams, with me at the helm making sure our guests receive a high quality personalised retreat experience.
I want everyone who comes on our retreats to have an absolutely amazing time so we all work together to look after our guests, making sure they feel really well supported and cared for. I am also the Co-Founder of Retreat Creators, a training programme for aspiring retreat leaders.
Where did I come from?
I worked in international development until 2004. I lived in Tanzania for 5 years and during this time I met the people who helped shape my future. I learned massage, got into yoga, studied nutrition and sorted out my self care!
Living in such a beautiful country also meant I was blessed to spend my free time in incredible wild places. I began creating wellness weekends and everything grew organically from there. I saw the impact of tourism there too - some of it good and some not so much.
When I started Reclaim Yourself, there weren’t many yoga retreats around so we were pioneers. I knew I wanted to create something powerful and new. I also wanted to make sure we worked in an impactful way wherever went.
Following our dreams
Reclaim Yourself is a values driven business, owned and operated by me and my small but mighty remote team. I’ve kept the team small and our vision strong. Our purpose is to actively improve our guests’ wellbeing with fun, immersive and inclusive yoga retreats and adventures.
Everyone on the team is following their dreams, sharing their expertise and best ideas. We enjoy being part of everything that happens on a retreat and we put our hearts into everything we do.
Retreats made with love
We run around 20 transformational experiences each year – we are not into mass production here at Reclaim Yourself!
Unlike other retreat companies, I don’t have a list of venues and book in teachers but rather I seek out excellent people and places to collaborate with and we work together to create our retreats from scratch.
This means every retreat is unique, made with love and designed to be an immersive and impactful journey for everyone. It takes a long time to find our retreat locations and make sure we can have a positive impact on the people and places we visit. Each and every retreat is the result of many months of work and creative passion.